Apple iPhones have been growing steadily since their inception in 2007, and the latest releases can add weight to even the most cluttered pants pockets. Fans of phones that can be used comfortably with one hand are connected to Apple’s iPhone SE, whose design dates back to the 2014 iPhone 6 despite having a newer processor chip.
Starting with last year’s iPhone models, Apple pushed their flagship iPhone 11 devices into a “Pro” version that packed more cameras and a redesigned screen starting at $1,000 while the standard flagship would cost $700. Analysts expect a similar split this year, with two iPhone “Pro” Modules, one of which could feature a larger screen than the “Max Model” Last year.
For two consecutive years, Apple recorded declines in smartphone shipments in 2018 and 2019, according to research firm IDC. In the first nine months of this year, its shipments totaled around 116 million iPhones, down just 1% from last year.
Apple is also preparing an aggressive production schedule for its high-end computers, including the MacBook Pro and iMac Pro, for 2021, said two others familiar with the matter. The company is in the process of replacing Intel’s core processors with self-designed CPUs in its computer lines built using technology from the British chip designer Army. Apple already introduced three MacBook models powered by its mid-range M1 processor in late 2020 and announced that it will take about two years to fully migrate to internally designed CPUs. The U.S. tech giant is also working on a new Apple TV, a home entertainment device for video-on-demand services, for the next year, one of the people said.
Now, Apple plans to manufacture up to 96 million iPhones in the first half of 2021, a nearly 30 percent year-over-year increase, Nikkei reported Tuesday. Vendors have been asked to import around 95 million to 96 million iPhones, including the latest iPhone 12 range, as well as the old iPhone 11 and SE, although the lack of key components could threaten the target, it says. report, citing people familiar with the case.
This would increase by 20% compared to 2019, although the target will be reviewed and revised regularly in response to any changes in consumer demand, according to the report. The promising year-round forecasts made by the iPhone maker with its suppliers suggest that it expects to produce up to 230 million iPhones by 2021, including old and new models, the report said.
The smartphone giant also unveiled its new AirPods Max, a set of wireless headphones, at $549 a piece, more expensive than some of its other popular phone and tablet products, in a measure aimed at selling promoted over the December holiday period. The new AirPods, which will have up to 20 hours of battery life, will be launched starting next Tuesday, Apple said. But less than 12 hours after Apple announced the results, shipping times for U.S. customers had passed twelve weeks, according to a study on Apple’s website, pushing long arrival times to enter into 2021.
The article adds that the promising full-year forecast that Apple shared with its suppliers suggests that it plans to build up to 230 million iPhones in 2021, giving its introduction of old and new models. If it does, this would mark a 20% increase from 2019.